Meta tags are a crucial part of your search engine optimization plan. Meta tags are inserted into the HTML code of your web page and read by search engines. A good meta tag will include a short summary of the page content along with any relevant keywords. In most cases, meta tags will be placed within the “header” section of the HTML code of a web page. Meta tags also include the title, description, and robot tags. The most important tags, however, are the title and description. These are displayed in search engine results.
Optimizing Meta Tags
Your title tag and meta description should contain keywords that are relevant to your web page content. Think carefully about the length of the summary and the order of words in each of your meta tags. Search engine robots read from left to right, so the words that appear first are more important than those that appear toward the bottom of the page. Below, you’ll find several suggestions for optimizing your meta tags.
The title is one of the most important factors in search engine rankings. The title shows up on search engine result pages (SERP), and is located right above the description and Keywords meta tag. This provides general information about your website. Ideally, your title tag will be between 10 and 60 characters. A few more characters shouldn’t cause a problem, as search engines ignore the loner part. Just make sure the most important keyword(s) have been included as early as possible in the tag.
Your meta description summarizes what your website is about. To optimize your meta description, keep sentences shot and clear. The meta description is very important for SEO. It is one of the first things a visitor looks at when viewing a search engine result page. A good meta description will distinguish your web page from the others in the search results. Keep your meta description under 200 characters, and make sure to use at least one of your most important keywords within the tag.
The meta keyword tag is the least important with respect to SEO, particularly for Google. Many website owners have stopped using keyword meta tags.
The meta robot tag specifies how your website is crawled by search engines. Meta robot tags are split into 4 types: index, follow; index, nofollow; noindex, follow; and no index, no follow.
Index, Follow – With this meta tag, search engine robots crawl your website beginning from the main or index page. They will then continue to the other pages.
Index, NoFollow – This tells search engine robots to start crawling from the main or index page, but NOT go on to other pages.
NoIndex, Follow – this meta tag indicates that the main or index page is to be skipped, but the rest of the pages are to be crawled.
NoIndex, NoFollow – This prevents all of your pages from being crawled and indexed.
To ensure all robots crawl your site, use the “index, follow” meta robot tag. Most search engine crawlers will begin indexing from the main page and then continue on to other pages, even if the robot tag is not there. So if you want your page to be crawled only partially or not at all, you’ll need to use the corresponding robot tag.
Make sure to set your meta tags correctly to maximize your marketing efforts. .With the right meta tags in place, you’ll see a rapid improvement in your search engine rankings and web visitor stats.